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COMPANYEVENTSPAST EVENTSPARTNERSCAREERSCONTACT

Interactive Mobile TV

- Building cross-industry alliances to develop user-friendly mobile TV devices to your customers

Date: May 9, 2007
Venue:  Grand Hôtel
City: Stockholm, Sweden

In the Chair:
Kaisu Karvala Chair GSM Europe
GSM ASSOCIATION

Hear from your eminent Speaker Panel:
Evy-Marlen Nordgård Project Manager, Interactive Digital Media
NRK AKTIVUM

Per Sundin Managing Director
SONY BMG SWEDEN

Asta Wellejus Founder and Creative Director
ZENTROPA INTERACTION

Neil Hughston
SAATCHI & SAATCHI INTERACTIVE

Charlotta Sund Vice President and Head of Multimedia & Systems Integration
ERICSSON

Daniel Freeman Director Business Development Content & Media
ERICSSON

Beatrice Covassi Head of Mobile TV Team
EUROPEAN COMMISSION

Event Summary:

By partnering with companies outside of the industry, telecoms are now able to successfully launch mobile devices that combine the capabilities of the computer and the TV in one single package, mobile television. Interactive mobile TV services allow the viewers to interact with the television content as they view.

This innovative product meets the need of consumers who desire choice, control and the ability to personalise viewing experiences. The market potential is enormous. According to an independent survey, interactive mobile TV will be a cash cow globally with 3.4 million subscribers today, jumping to 69 million by 2009 generating total revenue of $5.5 billion.

To capture the full potential in this market, companies worldwide are now developing standards to successfully transmit television content to mobile phones and overcome issues related to security and copy rights. Winners are the ones who get more creative about packaging and delivering the content in the right format to consumers in mass markets.

This international one-day conference will present the challenges and opportunities to speed up the deployment of user-friendly interactive mobile TV services. Our distinguished cross-industry speaker panel will examine the most important strategies to overcome issues such as transmission, security and digital rights management in order to successfully launch new interactive mobile TV services to customers in your key markets.

This conference will tackle key issues such as:

Examining current status and future trends within interactive mobile television

  • Capitalising on interactivity to harvest the potential of mobile TV
  • How do you ensure security when transmitting TV to mobile devices
  • Personalising your interactive mobile TV services to target your key customers
  • Identifying the business model to customise your interactive mobile TV services
  • Creating a new TV format to broadcast on mobile phones
  • How can Europe catch up on USA & Asia
  • Establishing cross-industry alliances to develop interactive mobile TV services
  • Standardising processes and standards to transmit digital content
  • How do you protect your content and services
  • Exploring interactivity to customise your digital services
  • Examining best lessons learnt from test pilot projects

 

Target audience and Job Titles:

Presidents, Chief Executive Officers, Chief Technology Officers, Vice Presidents, Directors and Heads of:

  • Mobile TV
  • Content Media
  • IPTV
  • Research & Development
  • Group Strategy
  • Digital Media
  • Technology
  • Broadband Media Platform Services
  • Digital TV
  • Wireless Technologies
  • Interactive TV & Innovations
  • Multimedia
  • Broadband Services
  • Mobile Architectures & Standards
  • Digital Business
  • Advanced Access Technologies
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